About Matthew Seltzer:
Matt Seltzer is a market researcher and marketing strategist, and the owner of S2 Research, a Las Vegas-based consulting firm that partners with marketing teams across the nation.
A lifelong Las Vegan and proud graduate of UNLV, Matt’s overseen research and marketing projects across a variety of industries, including commercial real estate, travel and tourism, gaming, hospitality, consumer goods and services and for-profit education. Before starting S2, he spent four years as the senior market research analyst for the Las Vegas Convention and Visitors Authority, and before that held marketing and research roles at ad agencies throughout Nevada. He’s also taught collegiate marketing, communications and market research courses, and holds degrees and certifications himself in marketing, organizational psychology, data analysis and data visualization.
Recently, Matt was also awarded top honors for his work in 2020 from both the Public Relations Society of America’s Las Vegas Chapter and the Las Vegas Interactive Marketing Association.
Branding himself “The Market Research Partner for Marketers,” in 2019 Matt founded S2 Research to work with innovators and marketing teams to help them incorporate strategic market research into their thinking.