SUPPORT THE COMMUNITY & PROMOTE YOUR BUSINESS
As an annual program, sponsoring and advertising with Las Vegas PRIDE ensures your brand or message has impressions in the local LGBT+ market across all of our platforms, programs, and events. In-person events in 2022 are expected to surpass 40,000 individuals with additional touch-points and impressions throughout the year through marketing, advertising, events, and the Las Vegas PRIDE Magazine.
DISTRIBUTION & LONG SHELF-LIFE GET RESULTS
A full-color program guide will be distributed extensively one month prior to the event throughout Nevada in print, as well as digital format online. The PRIDE program has a shelf life! This means it delivers your advertising often, creating an excellent branding opportunity for your business. Additionally, it’s a souvenir that will remind an expected 15,000 attendees of your contribution and commitment to support the LGBT community. As research indicates, the LGBT community is loyal to those who support them!
BUILD CUSTOMER AWARENESS & LOYALTY
An overwhelming majority of LGBT+ individuals prefer to support brands and products that support their community.
We look forward to answering any of the questions you may have regarding potential sponsorship opportunities.
Supporting Diversity is Good Business
LGBT People are living in the U.S. – 88% of those are employed. (Gallup 2018)
Estimated spending power of LGBT consumer segment globallly. (Out in the World Report, 2016)
LGBT adults are early adopters who spend twice as much for brand names, new appliances, and gadgets. (Neilson, 2015)
LGBT adults and their families would switch to brands that are known to be LGBT-friendly. (CMI, 2018)
Have made a conscious decision to make a purchase due to a company’s LGBTQ inclusive outreach, employment practices, or LGBTQ-supportive political stance. (Annual LGBTQ Community Survey 2020)
Gays and Lesbians who would prefer to by from companies that specifically market to the LGBT community.
On an average day, more than 1,300 people visit the LasVegasPride.org website.
More than 25,000 people actively follow Las Vegas PRIDE on Facebook.
The annual Las Vegas PRIDE sponsorship program is tax deductible and provides you with exposure and benefits across all Las Vegas PRIDE events and programs from your time of enrollment through the end of the calendar year. This program funds the PRIDE General Fund and produces all events and programs, including: Las Vegas PRIDE Parade, Las Vegas PRIDE Festival, Las Vegas PRIDE BINGO programs, Las Vegas PRIDE Magazine, and other projects undertaken by the Board.
As an annual sponsor, your donation will have a valuable and visible impact on the local community. All annual sponsorship levels share the following benefits for the calendar year from the time of activation:
Annual Advertising Partnerships
By bundling advertising options, your business can reach the local LGBT+ community on an ongoing basis and access a variety of digital and print media, in-person events, and the Las Vegas PRIDE Parade and Festival. The following advertising packages are not tax-deductible.
Advertising Package – $4,000 ($4,600 Value)
Advertising Package – $2,000 ($2,200 Value)
Media sponsor levels are based on the value of media coverage offered to Southern Nevada Association of PRIDE, Inc. Ad trades and customized packages are also available. Please Note: Only sponsor commitments made and paid in full by Sept. 1, 2022, carry guaranteed inclusion in applicable regional marketing.