Marketing – You Need a Plan
Saturday, March 5th, 11:15 am
Presented by Joslyn Hatfield & Jake Naylor
Overview:
Marketing without a plan is like waiting for your garden to grow without sowing the seeds. The more care and attention you put into your marketing plan, the more fruitful your marketing will be. Join us for an in-depth discussion on how to implement an impactful marketing program to ensure your event success.
About Jake Naylor:
With more than 20 years of marketing and creative direction experience, Jake has developed a sharp eye for successfully branding businesses and special events. For ten years, Jake was the Creative Director for a large internet-based media group. There he was responsible for the branding, marketing, and design development of more than 7,000 websites and numerous special events of all sizes.
In 2009, Jake began working as an independent consultant in special event planning, creative direction, marketing, and publishing. Showcasing his wide range of ability, his diverse client base spans various industries, including educational institutions, civic and sporting events, nightclubs, production companies, the gaming & hospitality industry, non-profit organizations, and more. Also a veteran of PRIDE, Jake has served as a member of the Las Vegas PRIDE Board of Directors in several capacities, including Sponsorship Director, Marketing Director, and President.
